Moloco, an operational machine learning and performance advertising company, has been appointed by LG Electronics for its video ad delivery and demand generation offerings. 

With this partnership, Moloco will power in-stream video ads on LG Channels in India, supporting advertisers in creating impactful and effective campaigns.

Furthermore, along with Moloco, LG Channels will support in-stream ads with diverse and advanced targeting capabilities within the channels offered in India, creating new advertising opportunities for brands. 

As a connected TV(CTV) platform, LG Channels offers advertisers precise targeting options by channel, language, and region, making it an ideal medium for those looking to optimise and measure campaign performance. This association enables global advertisers to run more effective CTV campaigns in the Indian market via LG Channels. 

Leveraging Moloco’s global expertise in streaming media and CTV advertising, including in markets like the United States, the collaboration aims to help advertisers achieve their goals while delivering a tailored, seamless ad experience to more than 10 million Indian households with access to LG Channels.

Jay Trinidad, head of streaming monetisation, Moloco, said, “By combining LG Channels’ rich content offering and strong presence in India with Moloco’s expertise as a leader in ML-based advertising solutions, we’re confident advertisers will benefit from a blend of brand-building and performance advertising across both mobile and TV. Moloco is committed to providing robust support to ensure LG Channels users in India enjoy an immersive viewing experience while helping advertisers achieve."