Sandisk announces a rebrand

Rolls out a new corporate branding, philosophy and ad film.

Manifest Media Staff

Dec 18, 2024, 3:47 pm

The new wordmark embodies a legacy of mobility and versatility.

Sandisk Corporation has announced a revamped branding and creative direction, signalling the debut of the company’s comeback launch as a standalone Flash and memory technology innovator, planned for early 2025. 

Defined by a ‘Mindset of Motion’, the company's new creative direction represents a future-forward philosophy whereby creating paths and possibilities for people to go without limits, the company unites the current moment and their aspirations. 

This mindset aims to bring people closer to their ambitions and creates a circle of collaboration for progress and future growth. 

The new Sandisk wordmark intends to represent a heritage of mobility and versatility that enables a seamless and simplified world of resilient data expression and storage. 

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The company has also rolled out a campaign which features an ad film to highlight its refreshed identity. 

Joel Davis, vice president - creative, Sandisk, said, “Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking. Our visual brand philosophy is inspired by the future and all the diverse ways our customers consume data. Starting with a single pixel, the new Sandisk mark uses bold visual language while being rooted in the idea that progress is not an endpoint but a way of being.” 

Source: MANIFEST MEDIA

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