Hero Realty has announced the appointment of Karan Kumar as chief marketing officer.

Kumar moves from BPTP where he was serving as the chief marketing officer.

Madhur Gupta, CEO, Hero Realty, said, "Karan's experience will be crucial in enhancing our brand's presence and customer-centric initiatives and ensuring customer-centric growth as we strive to set new benchmarks in contemporary, eco-friendly living spaces."

Kumar said, "It is a privilege to be in a position to contribute to Hero Realty's vision of creating contemporary, innovative, and sustainable homes that resonate with modern aspirations while fostering health, harmony, and community partnerships, aligned with our chairperson's vision."

In the past, Kumar has worked with DLF, FabIndia and ITC, among others.