Marketing

A screenshot from McDonald's festive season campaign

12 Aug 2024 9:24 AM

Festive season 2024: Have brands exhausted ad spends?

In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Raveena Tandon

11 Aug 2024 6:05 PM

Ghodawat Consumer signs Raveena Tandon as brand ambassador for Star

The FMCG brand has rolled out a campaign featuring Tandon to highlight this association.
IPG Mediabrands expands India footprint with the lanch of Pune office

09 Aug 2024 3:15 PM

IPG Mediabrands launches global capability centre in Pune

To serve as a pivotal hub for media activation, product development, and engineering, to clients spanning multiple industries globally.
Picture courtesy: LinkedIn

09 Aug 2024 9:25 AM

Neha Mavani moves to Aptech

Was director - marketing communications at Zee5.
Khalil Bachooali (left) and Sudhir Sitapati

08 Aug 2024 11:44 PM

To build famous brands, you need famous advertising: Sudhir Sitapati, Godrej Consumer Products

The company's chairperson and CEO, discussed the role of advertising in building brands with Khalil Bachooali at ASAP's Changemakers.
Manasi Narasimhan (left) and Aleesha Desai

07 Aug 2024 3:32 PM

Marketing Manifest Stations with Manasi: Episode two

This episode features Aleesha Desai, deputy general manager - marketing, Baskin Robbins India.
Rishabh Pant

07 Aug 2024 1:34 PM

Aakash Educational Services teams up with Rishabh Pant

Pant’s partnership with AESL aims to strengthen the company's commitment to inspire students to achieve their best.
Roshni Nadar Malhotra receiving the accolade from Nadir Godrej.

07 Aug 2024 12:22 PM

Have a little faith in young daughters, they are not too bad: Roshni Nadar Malhotra

The chairperson of HCL Technologies bagged IAA’s ‘Business Leader of the Year’ at the Leadership Awards 2024.
Vicky Kaushal receiving the award

07 Aug 2024 10:52 AM

'Neeyat saaf honi chahiye': Vicky Kaushal on brand endorsements

The actor also narrated why he turned down an association with a gutka brand.
Ananya Panday receiving the award at the 11th IAA Leadership Awards

07 Aug 2024 10:49 AM

Interested in the feminine hygiene category as it's considered a taboo in our country: Ananya Panday

Panday bagged the IAA 'Brand Endorser of the Year' (female) at the Leadership Awards 2024.

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