Marketing

Ranbir Kapoor (left) and Rashmika Mandanna

01 Dec 2025 4:08 PM

AU Small Finance Bank signs Ranbir Kapoor and Rashmika Mandanna as brand ambassadors

Aims to leverage the pan-India appeal of both actors to accelerate its universal bank transformation.

01 Dec 2025 4:06 PM

Panasonic teams up with ‘Captain Cool' MS Dhoni for its air-conditioners portfolio

With this association, the diversified technology company aims to build stronger consumer affinity across the country.

01 Dec 2025 1:30 PM

Adityan Kayalakal joins Pocket FM

Moves from Jupiter, where he was vice president - marketing.

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Godrej Enterprises Group's Shyam Motwani talks about redefining home safety through digital mindfulness, and more...

27 Nov 2025 7:07 PM

Srivats TS joins Reliance Retail

Moves from Netflix, where he was vice president - marketing.

27 Nov 2025 10:47 AM

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

Matthew Cordiner, global whisky ambassador, Bacardi, on heritage and why whisky storytelling matters.

27 Nov 2025 10:38 AM

Ramprasad Sridharan joins Puma India

He moves from United Colors of Benetton India, where he was CEO and MD.

26 Nov 2025 10:32 AM

Asian Paints teams up with BCCI as the ‘official colour partner of Indian cricket'

The three-year association will cover all men's, women's, and domestic series played in India, spanning over 110 matches.

25 Nov 2025 11:05 AM

Adyasha's blog: The rebrand of rebellion

The author states how brands are being silly by making rebellion their entire identity.

24 Nov 2025 10:53 AM

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

ABD Maestro's MD on building a design-led, culture-forward portfolio for India's new-age spirits consumer.

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23 Jul 2026 10:54 AM

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23 Jul 2026 9:24 AM

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22 Jul 2026 4:27 PM

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22 Jul 2026 3:02 PM

Marketing

AU Small Finance Bank signs Ranbir Kapoor and Rashmika Mandanna as brand ambassadors

Panasonic teams up with ‘Captain Cool' MS Dhoni for its air-conditioners portfolio

Adityan Kayalakal joins Pocket FM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Srivats TS joins Reliance Retail

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

Ramprasad Sridharan joins Puma India

Asian Paints teams up with BCCI as the ‘official colour partner of Indian cricket'

Adyasha's blog: The rebrand of rebellion

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

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Latest Stories

Radhika Dhuru gets a new role at Open Strategy & Design

‘Trust isn't built at purchase; it's built across the consumer lifecycle'

Bira 91 founder Ankur Jain steps down following settlement with lenders

Aisle elevates Chandni Gaglani

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Marketing

AU Small Finance Bank signs Ranbir Kapoor and Rashmika Mandanna as brand ambassadors

Panasonic teams up with ‘Captain Cool' MS Dhoni for its air-conditioners portfolio

Adityan Kayalakal joins Pocket FM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Srivats TS joins Reliance Retail

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

Ramprasad Sridharan joins Puma India

Asian Paints teams up with BCCI as the ‘official colour partner of Indian cricket'

Adyasha's blog: The rebrand of rebellion

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

Follow us

Latest Stories

Radhika Dhuru gets a new role at Open Strategy & Design

‘Trust isn't built at purchase; it's built across the consumer lifecycle'

Bira 91 founder Ankur Jain steps down following settlement with lenders

Aisle elevates Chandni Gaglani

Most Read

Cannes Lions 2026: India opens Lions account

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge

Cannes Lions 2026: Updates from day one

Good Ads Matter Awards 2026: Winners

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