Zydus Wellness has announced the expansion of its brand Glucon-D into the fast-growing performance hydration category with the launch of Glucon-D Recharge. With this, the brand aims to build on its legacy to deliver science-backed energy and hydration solutions for active and fitness seeking consumers.

Actor and fitness enthusiast, Milind Soman has been roped in as brand ambassador to promote the power of consistent, everyday movement in building a healthier, more active life. Known for championing fitness as a lifelong journey rather than a short-term goal, Soman represents the idea that staying active can be simple, sustainable, and accessible to everyone, according to the brand.

Tarun Arora, CEO, Zydus Wellness, said, “India’s fitness paradigm is undergoing a decisive shift. Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives. At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-D from a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement. With Glucon-D Recharge, we are entering the performance hydration space in a bid to support millions of Indians in staying active, consistently and sustainably. In this journey, we are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision.”

The launch is supported by an integrated marketing campaign, including partnerships with fitness communities.