Marketing

Rediffusion's Bharat Lab report.

31 Jul 2024 11:38 AM

India's EV sales grew by 50% in 2023

Rediffusion's Bharat Lab released a report about preferences and perceptions towards electric vehicles.
Tara Kapur

31 Jul 2024 10:14 AM

Tara's blog: Wake up, it’s 2024 - we need to do better

The author explains why representation is essential in media and advertising.
TKIL Industries appoints chlorophyll as its Brand Identity Development Partner

30 Jul 2024 12:51 PM

TKIL Industries names chlorophyll as its brand identity development partner

Formerly thyssenkrupp Industries India, the company has transitioned to Indian ownership with new investors.
Influential was formed in 2013

29 Jul 2024 10:55 AM

Publicis to acquire Influential by end of August

Influential is a influencer marketing company based in the USA.
Kantar Worldpanel's Brand Footprint 2024 report

25 Jul 2024 6:56 PM

Parle tops the charts as ‘most chosen in-home FMCG brand’: Kantar Report

Also tops the ‘global emerging billionaire brand’ list, while Britannia leads in the OOH FMCG brand category, according to the report.
Shalu Zala

25 Jul 2024 10:15 AM

Shalu Zala moves to HSBC

Was at Vi as head brand and marcom - enterprise.
Sanya Malhotra

24 Jul 2024 2:01 PM

HMD India signs Sanya Malhotra as brand ambassador

Aims to engage with its target audience and generate excitement about its range of stylish and innovative smartphones.
Priyanka Chopra Jonas in HSBC's new campaign

24 Jul 2024 11:14 AM

Priyanka Chopra Jonas crafts a unique culinary experience with HSBC

The campaign aims to bridge the geographical gap that separates Indian expats from their roots through a taste of home.
Abhinav Bindra

23 Jul 2024 12:55 PM

Baseline Ventures teams up with Abhinav Bindra

Will be exclusively representing Bindra for all commercial engagements, including brand endorsements, sponsorships, and licensing.
Karan Kumar

23 Jul 2024 12:33 PM

Karan Kumar joins BPTP as CMO

Moves from ART Fertility Clinics, where he was the group chief marketing and growth officer.

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Prabhuji Pure Food and Rediffusion.

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Rediffusion Kolkata bags Prabhuji's creative duties
Coca-Cola's #JustAddCokeZero campaign

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