Homegrown skincare brand Foxtale has collaborated with cricketer Tilak Varma, extending its ongoing 'Play On Till The Sun’s Gone' campaign for the Glow Sunscreen. 

This campaign marks the first of several upcoming collaborations with the young athlete, tapping into a new cultural shift where young cricketers are emerging not just as sports icons but also as aspirational voices in grooming and skincare. 

Bringing together the worlds of sport and skincare, the campaign takes a refreshing departure from conventional athlete endorsements. Instead of on-field action, the film captures Varma in a quiet, everyday moment getting ready to step out. Through an understated narrative, the film highlights sunscreen as a non-negotiable essential in his routine, reinforcing the product’s core promise of long-lasting protection without the need for constant reapplication. 

Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life. 

Romita Mazumdar, founder and CEO, Foxtale, said, “Tilak represents a new generation of India - grounded, confident, and effortlessly authentic. As a brand, we are constantly looking to connect with consumers in ways that feel real and relevant, and Tilak’s personality aligns seamlessly with that vision. This collaboration is not just about bringing together sport and skincare, but about building a narrative where skincare becomes an intuitive, everyday habit. We’re excited to partner with him as we continue to shape more culturally resonant conversations around modern skincare.”