NPCI BHIM Services (NBSL) has announced the appointment of veteran cricketer, Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App.

As BHIM approaches a decade of enabling India’s digital payments journey, this association marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence, stated the brand.

The association reflects a natural alignment of ethos and journey, according to the brand, as  Dhoni is recognised for composure, discipline, and delivering under pressure. 

Lalitha Nataraj, MD and CEO, NBSL said, “As digital payments continue to scale in India, the next phase of growth is about strengthening preferences and deepening user confidence. With onboarding MS Dhoni as our brand ambassador, our objective is to position BHIM Payments App not just as a payments option but as the preferred app for each member in the Indian household. As BHIM Payments App enters its next phase of growth, trust remains at the centre of everything we do. Dhoni represents that same trust, built over time. That is why this partnership feels inevitable.”