Marketing, 18 Mar 2026

KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.
BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.
Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.
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