Pepsi has announced its partnership with Ahaan Panday and Aneet Padda.

The collaboration marks the start of Pepsi’s newest pop culture chapter. To highlight the association, the brand has rolled out a campaign featuring the actors.

Known for their natural chemistry and growing popularity, the duo represents a generation that connects with culture in real time. As per the brand, with Panday and Padda, the brand continues its tradition of championing young talent that reflects how today’s generation connects with Pepsi -  not just watching the moment unfold but actively being part of the conversation around it.

Mohak Bhatia, brand lead, Pepsi Cola, PepsiCo India, said, “Pepsi has always partnered with gen-next talent who shape youth culture rather than simply reflect it - faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another traditional partnership announcement. We wanted to break through the noise with them, and flipping the script the ‘biggest trailer yet’ felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that reflects the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard.”