Noel Dsouza

Picture Courtesy: PepsiCo

25 Nov 2024 10:17 AM

The design dilemma: Are brands overlooking their visual power?

In our November issue, we explored how marketers can integrate design more effectively into their marketing plans.
Puneeth Bekal

18 Oct 2024 10:50 AM

HDFC Tru's niche audience eliminates the need for traditional marketing: Puneeth Bekal

HDFC Securities' EVP and CMO discusses the USP of their new wealth management service, finfluencers, the impact of HDFC Sky, and more…
Swati Bhattacharya

08 Oct 2024 10:43 AM

The creative mojo has taken the biggest hit: Swati Bhattacharya

In Manifest's October issue, Lightbox's global head reflects on her past roles and what excites her about this new chapter at GCPL.
Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Gianmauro Vella (left) and Tanu Sinha.

30 Sep 2024 10:02 AM

Designyatra 2024: How PepsiCo uses design as a bridge to connect with consumers

PepsiCo’s Gianmauro Vella and Tanu Sinha, share insights on the emotional and experiential dimensions of design for their brand.
Hajime Yakushiji

27 Sep 2024 6:17 PM

Designyatra 2024: Data shrinks the role of imagination - Hajime Yakushiji

Dentsu Inc's Yakushiji highlighted the need for companies to think outside the box while generating business ideas.
Mark Williams (left) and Joe Weir.

27 Sep 2024 9:45 AM

Designyatra 2024: Branding isn’t about perfection, it’s about persistence - Joe Weir

That Thing’s co-founders, Weir and Mark Williams on acing brand communication, the power of writing and more...
Matt Alagiah

27 Sep 2024 12:30 AM

Designyatra 2024: Matt Alagiah on exploring creativity in the era of AI and diverse perspectives

It’s Nice That’s editor-in-chief, Alagiah, wove together themes of AI, inclusivity, and the focus on side hustles on day one.
Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
From left: Koen Van Ovoorde, Harshil Karia and Barry Schwarz.

18 Sep 2024 10:59 AM

Schbang will create more integrated solutions as design and technology pair well: Addikt

Schbang’s Harshil Karia and Addikt’s Barry Schwarz and Koen Van Ovoorde detail their plans for AddiktSchbang and more...
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