Noel Dsouza

Mark Williams (left) and Joe Weir.

27 Sep 2024 9:45 AM

Designyatra 2024: Branding isn’t about perfection, it’s about persistence - Joe Weir

That Thing’s co-founders, Weir and Mark Williams on acing brand communication, the power of writing and more...
Matt Alagiah

27 Sep 2024 12:30 AM

Designyatra 2024: Matt Alagiah on exploring creativity in the era of AI and diverse perspectives

It’s Nice That’s editor-in-chief, Alagiah, wove together themes of AI, inclusivity, and the focus on side hustles on day one.
Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
From left: Koen Van Ovoorde, Harshil Karia and Barry Schwarz.

18 Sep 2024 10:59 AM

Schbang will create more integrated solutions as design and technology pair well: Addikt

Schbang’s Harshil Karia and Addikt’s Barry Schwarz and Koen Van Ovoorde detail their plans for AddiktSchbang and more...
Rajah Chaudhry

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...
Saumya Rathor

12 Sep 2024 12:33 PM

Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor

PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.
Naresh Gupta (left) and Vishal Kaushik

13 Aug 2024 9:49 AM

Are SDC norms for advertisers curbing freedom of creativity?

We investigate whether this well-intended but possibly hasty regulation stifles advertising creativity by increasing compliance burdens.
A screenshot from McDonald's festive season campaign

12 Aug 2024 9:24 AM

Festive season 2024: Have brands exhausted ad spends?

In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Rajdeepak Das 

09 Aug 2024 10:31 AM

We solve problems for the world’s biggest brands, not just make case study videos: Rajdeepak Das 

The chairperson of Leo Burnett India, and CCO, Publicis Groupe South Asia decodes the future of creativity at ASAP’s Changemakers.

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