Love letters to the A&M industry (part six)

Here is what Sandeep Gupta, chief operating officer – broadcasting business, Shemaroo Entertainment loves most about the media industry.

As Valentine’s Day is around the corner, we celebrate the love for the advertising, communications and marketing industries by exploring what makes them truly special.

To mark the occasion, for our February issue, Manifest chatted with industry leaders to understand the one thing they love most about their respective professions. We will be sharing their individual love letters to the industry in alphabetical order as we count down to Valentine's Day.

Here’s what Sandeep Gupta, chief operating officer – broadcasting business, Shemaroo Entertainment, had to say...

The media and entertainment industry is unlike any other—it’s a powerful force that shapes culture, connects people, and evolves at an unprecedented pace. What excites me most about this industry is its dynamism. Every day presents an opportunity to innovate, adapt, and create content that not only entertains but deeply resonates with diverse audiences. The constant push for change keeps the industry alive and relevant, making it both challenging and exhilarating.

Television, in particular, has stood the test of time and continues to play an essential role in people’s daily lives. It’s more than just entertainment; it’s a shared experience, a window into different worlds. At Shemaroo Entertainment, we understand how television continues to evolve, offering content that adapts to the changing needs and preferences of viewers. From family dramas to mythological and historical shows, it remains a powerful tool to connect and engage viewers across generations.

Content is king, but it’s the emotional resonance and daily connection that crown it—dynamic, diverse, and deeply woven into the fabric of people’s lives. Great content doesn’t just entertain; it inspires, unites, and leaves an indelible impact on the soul.

The diversity within this industry is another key aspect that makes it so impactful. We have the unique ability to bring stories from every corner of the world to life, enabling us to connect with millions of people on a personal level.

In this space, we are not merely creating entertainment; we are shaping experiences that leave a lasting impact. It’s exciting to be part of a sector that is at the forefront of innovation, while also bringing people together and making a meaningful difference in their lives.