Sports marketing, 11 Feb 2025

Zomato's 'Secret Behind Bengaluru’s Weather Revealed' campaign.

11 Feb 2025 4:56 PM

Zomato feeds the weather gods their timely 'oota' and Bengaluru reaps the rewards

The ad film features actor Dino Morea and content creators Niharika NM, Jordindian, and Ashish Vidyarthi.
This new multi-year deal will see Banijay Asia launch BBC Studios’ existing and new formats in India for the first time.

11 Feb 2025 1:48 PM

Banijay Asia partners with BBC Studios

Will have exclusive access to BBC Studios’ extensive unscripted and scripted format catalogue.
Punjab Kings partners with Avon Cycles for IPL 2025

11 Feb 2025 1:10 PM

Punjab Kings renews partnership with Avon Cycles for IPL 2025

This is the brand’s third association with the franchise; the duo had partnered earlier in 2020 and 2024.
India falls to number nine among the top 10 markets in terms of ad spends

11 Feb 2025 1:04 PM

Indian ad revenue to grow by 7%, will reach INR 1,64,137 crore in 2025: GroupM report

Digital and cinema to get the highest share of growth, while TV is expected to see ad spends fall according to the TYNY report.
Arjun Kapoor for the boAt and Flipkart Minutes campaign

11 Feb 2025 11:25 AM

boAt and Flipkart Minutes help Arjun Kapoor tune out Valentine's Day madness

The campaign showcases Kapoor as a single guy who is caught up in the chaotic antics of V-day.
Jasprit Bumrah

11 Feb 2025 11:22 AM

Jasprit Bumrah appointed brand ambassador of foundit

A campaign featuring the cricketer will be rolled out shortly.
Amazon MX Player's 'Jackie Aur Yatra – Travel Se Entertainment Tak Sab Sorted'

11 Feb 2025 10:47 AM

From takeoff to touchdown, Jackie Shroff keeps travel and entertainment sorted with Amazon MX Player

The ad film has been launched in association with Yatra and Duolingo.
Samir Asher

11 Feb 2025 9:10 AM

Love letters to the A&M industry (part five)

Here is what Samir Asher, founder and COO, Tonic Worldwide loves most about the digital advertising industry.

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