Indian Premier League franchise Punjab Kings have announced the renewal of their association with Avon Cycles for the second consecutive year, ahead of IPL 2025. The brand had partnered earlier with Punjab Kings in 2020 and 2024.
 
The continued collaboration underscores the brand’s vision of promoting active lifestyles while connecting with the immense enthusiasm surrounding cricket, according to the brand.

Onkar Singh Pahwa, chief managing director, Avon Cycles, said, "Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in our hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that inspires future champions.”
 
As part of the partnership, cricket enthusiasts can look forward to unique initiatives designed to engage and inspire, with campaigns that celebrate the vibrant energy of the game. The partnership aims to create memorable experiences for fans while reinforcing the importance of fitness and sustainability.
 
Rishi Pahwa, joint managing director, Avon Cycles, said, "Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness"
 
Mandeep Pahwa, executive director, Avon Cycles, added, "Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow"
 
Satish Menon, chief executive director, Punjab Kings said, “We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.”