boAt and Flipkart Minutes have rolled out a campaign ahead of Valentine’s Day.

Featuring actor Arjun Kapoor, the campaign comprises a film. Set against the backdrop of a gym, Kapoor (portraying a single guy) is trying to work out but is distracted by the sweet nothings of the couples around him. As the chaos becomes too much, Kapoor turns to boAt's noise cancellation headphones, which not only block outside noise but also help him tune out emotional noise, unwanted reminders, and cringe-worthy moments. With Flipkart Minutes, the headphones are delivered to him in just a few minutes.

What we think about it: Flipping the usual Valentine's Day narrative, the ad takes a humourous and relatable approach, offering a fresh perspective on the chaos that many experience on this day. Instead of focusing on the typical romantic narrative, the ad focuses on the awkwardness that single people often feel during this love-filled holiday.

A boAt spokesperson shared, "Valentine's Day can be tough for anyone who's single. We wanted to create a fun and relatable campaign that acknowledges the 'cringe' factor and offers a real solution. The boAt Rockerz 551 ANC Pro, combined with the convenience of FK Minutes, is the perfect way to reclaim your peace of mind – and your workout."