Advertising, 11 Feb 2025

Arjun Kapoor for the boAt and Flipkart Minutes campaign

11 Feb 2025 11:25 AM

boAt and Flipkart Minutes help Arjun Kapoor tune out Valentine's Day madness

The campaign showcases Kapoor as a single guy who is caught up in the chaotic antics of V-day.
Latest Issue Banner

Latest Stories

IAA's Voice of Change initiative is looking to push the needle regarding gender portrayal in advertising.

13 Nov 2026 2:48 PM

Beyond conversations: IAA Voice of Change's continued engagement with the industry
Kainaz Karmakar

13 Nov 2026 2:30 PM

'The men who believe ‘she got this job because she's a woman', are the biggest obstacle'
Afshan Hussain Shaikh, Akanksha Seda and Sonal Batra

13 Nov 2026 2:30 PM

Behind the camera, had the bias really gone?
Dr AL Sharada

13 Nov 2026 2:30 PM

Opinion: Iconic ads that challenged gender stereotypes with humour

Most Read

The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

Subscribe

* indicates required