Zomato has rolled out a campaign 'Secret Behind Bengaluru’s Weather Revealed' featuring actor Dino Morea and content creators Ashish Vidhyarthi, Niharika NM and Jordindian to spotlight its timely delivery.

The campaign which consists of an ad film unveils a hilarious twist on Bengaluru’s perfect weather. The film showcases how it all comes down to the timely delivery of delicious oota (meal) to its benevolent weather gods. Leading the celestial team is Morea, who ensures the city’s enviable climate stays just right. The film playfully highlights how Bengaluru’s pleasant weather keeps its citizens going, featuring Vidyarthi, Niharika NM, and Jordindian in amusing scenarios where the climate comes to their rescue. In the end, the secret is revealed: Zomato’s seamless, on-time food delivery keeps the weather gods happy and the city’s weather divine.

What we think about it: Cleverly taps into Bengaluru’s cultural pride—its weather—by blending mythology with humour. The use of Dino Morea and digital creators like Niharika NM and Jordindian ensures strong local appeal and social media traction. With a quirky, well-executed narrative, the film turns timely food delivery into a divine intervention, making it both memorable and shareable.

Sahibjeet Singh Sawhney, marketing head, Zomato, said, "Bengaluru has always been a key market for us, and this campaign is a heartfelt tribute to the city. It captures the essence of Bengaluru- its rich culture, deep-rooted love for great food, and, of course, its unparalleled weather. Through a fun and relatable narrative, we've brought the city's charm to life, playfully personifying the 'weather gods' and showcasing how timely 'oota' (meal) keeps them-and all of Bengaluru happy."

The campaign was released across social media on 11 February.