Amazon MX Player has rolled out a campaign 'Jackie Aur Yatra – Travel Se Entertainment Tak Sab Sorted' (Jackie and Yatra – From Travel to Entertainment All Sorted'), featuring actor Jackie Shroff.

The campaign which consists of an ad film is in association with Yatra.com and Duolingo.

The campaign consists of an ad film. In true Shroff style, the film humorously showcases how Yatra ensures seamless travel at unbeatable prices. The twist? While guaranteeing smooth journeys, Shroff also reveals the ultimate travel hack—Amazon MX Player. From K-Dramas to Mandarin thrillers, it turns every delay into an entertainment binge.

The fun continues as Shroff teams up with Duolingo, tackling a language mix-up at a restaurant. Rescued by Duo, the green owl, he cleverly notes that learning new languages enhances both travel and binge-watching. And for those still mixing up “hello” and “goodbye,” MX Player has Hindi, Tamil, and Telugu dubs covered.

What we think about it: Shroff’s signature swag elevates the fun element of the ad film. It is a cleverly integrated campaign, blending seamless travel with non-stop entertainment. The collaboration with Duolingo adds an amusing twist, making language barriers part of the adventure. With humour, utility, and binge-worthy content, it has created a memorable brand connect.

Aruna Daryanani, director, Amazon MX Player, said, “At Amazon MX Player, we are always looking for innovative ways to engage our audience, and collaborating with brands to communicate our message using sung quirky, fun brand films. Partnering with Yatra and Duolingo allows us to blend entertainment with utility, making streaming even more engaging. We look forward to more such creative collaborations that bring fresh, entertaining content to our users for absolutely free.”

Dhruv Shringi, whole-time director cum CEO, Yatra, added, “We are thrilled to have joined forces with Amazon MX Player on this innovative and engaging campaign. We believe that travel should be seamless, enjoyable, and memorable, and this collaboration aligns perfectly with that vision. With Jackie Shroff bringing his inimitable charm to this campaign, it’s a testament to the power of creative collaborations in delivering a complete and enjoyable experience to our customers.”