Sports marketing, 07 Apr 2025

Netlfix India's 'WWE Fanmania Takes Over India' campaign.

07 Apr 2025 9:26 PM

Netflix slams into India’s WWE scene making everyday life feel like 'WrestleMania'

Conceptualised by Tilt Brand Solutions, the campaign comprises an ad film.
Fujifilm assigns its PR duties to The Mavericks

07 Apr 2025 4:16 PM

The Mavericks bags Fujifilm India's PR mandate

The account was won post a multi-agency pitch.
Venke Sharma

07 Apr 2025 3:39 PM

Venke Sharma exits Sprinklr

He was the global product strategy head.
Masoom Minawala (left) and Harshil Karia

07 Apr 2025 2:43 PM

Masoom Minawala exits Schbang MMaximise

Minawala aims to focus on her new show and other entrepreneurial ventures.
PHD India takes over the reins from the incumbent agency, Madison.

07 Apr 2025 11:16 AM

Atomberg assigns integrated media duties to PHD India

Account won post a multi-agency pitch.
Asian Paints' campaign

07 Apr 2025 11:01 AM

Asian Paints lets one win every bet with 'Tractor Emulsion'

The campaign spotlights the brand's budget-friendly offering.
BIG FM is taking the lead by launching the Digital Jockey (DJ) initiative — a unique offering that seamlessly integrates influencer marketing, content creation and brand collaborations.

07 Apr 2025 10:57 AM

BIG FM’s digital revolution… where innovation  meets disruption!

SPECIAL FEATURE: BIG FM on how its digital revolution fuses innovation and disruption to reshape storytelling and community engagement.
Nikhil Sachdev

07 Apr 2025 10:43 AM

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.
Raj Kamble (left) and Satbir Singh

07 Apr 2025 10:20 AM

Pitching for change (part three)

If Famous Innovations’ Raj Kamble and thinkstr’s Satbir Singh had the power to shake things up in adland, here’s what they’d change…
Lucknow Super Giants for Endura Mass

07 Apr 2025 10:02 AM

IPL 2025: Endura Mass partners with Lucknow Super Giants

To highlight the partnership, the brand has also rolled out a film.

Latest Stories

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required