Netflix India has rolled out a campaign 'WWE Fanmania Takes Over India' to spread awareness that the OTT platform is now offering subscribers a chance to watch all the WWE flagship shows.  

Conceptualised by Tilt Brand Solutions, the campaign comprises an ad film.

The film captures the deep-rooted passion for WWE in India, highlighting how it seamlessly becomes part of fans’ everyday lives. It opens with a dinner scene, at a fine dining restaurant, suddenly interrupted when a man channels his favourite WWE superstar—cut to a clip of the real wrestler. From there, the fandom unfolds in playful, unexpected ways: a young man mimics a move with a water can, and a woman recreates a signature pose while drying clothes. The film celebrates how WWE’s influence runs through ordinary moments, turning them into extraordinary expressions of fan devotion.

What we think about it: This film was a high-energy tribute that blends everyday Indian life with larger-than-life wrestling moments. Through its visual storytelling, it does an impactful job of capturing just how deeply WWE is lived, not just watched. A smart move to anchor the OTT giant in the hearts of India's multi-generational wrestling fans.

Srivats TS, vice president - marketing, Netflix India, said, "We are thrilled about Netflix being the exclusive home for WWE. WWE is more than just sports entertainment—it’s a global phenomenon with an incredibly passionate fan community that thrives on spectacle, drama and larger-than-life moments. WWE and Netflix share the same passion for delivering unmissable entertainment, and this film is a celebration of that synergy—showcasing how WWE isn’t just watched in India but lived, cherished and woven into everyday moments."

Adarsh Atal, group chief creative officer, Tilt Brand Solutions, added, “WWE isn’t just a spectacle - it’s a phenomenon that has captivated Indian audiences for generations. With ‘Fanmania,’ we set out to celebrate the unshakable passion of WWE fans by seamlessly blending its electrifying energy into everyday life. The campaign is dynamic, nostalgic, and unapologetically fun - just like WWE itself. Collaborating with Netflix on this milestone moment has been truly exhilarating, and we can’t wait to see fans across the country experience WWE like never before. To bring this campaign alive we couldn’t have asked for a more dynamic director duo, legendary Prakash Varma and Kishorre Iyyer to helm this film. ”

CREDITS:

Client: Netflix India

Agency: Tilt Brand Solutions

Production house: Nirvana Films

Directors: Prakash Varma and Kishore Iyyar

Executive producer: Sneha Iype

Producer: Ranjan Bhowmick