Emami Pure Glow has announced the appointment of actor Raashii Khanna as brand ambassador. 

With this association, the brand looks to amplify the brand’s appeal and connect with consumers nationwide.

With a presence across regional and Hindi film industry, Khanna brings charm, confidence, and relatability to the brand, making her the perfect choice for the new-age skincare brand, according to Emami.

Mohan Goenka, vice chairperson and whole-time director, Emami, said, "For years, Emami has disrupted personal care categories with innovative and high performance products. With Pure Glow, we are entering the INR 4,000 crore brightening cream market with a superior, science-backed formula that truly delivers. We have studied consumer concerns extensively, and our unique six-way brightening action, deep penetration technology, and natural ingredients ensure an effective, long-lasting glow. We believe Pure Glow will be a category game-changer."