Infectious Advertising has announced the appointment of Siddharth Kumar as creative director. 

His last full-time stint was with McCann Worldgroup, where he was associate creative director till 2023. 

Ramanuj Shastry, creative chairman and co-founder, Infectious Advertising, said, “Sid has impressed me in the short time that I have known him. He is a solid writer and a great human being. I wish him a great inning at Infectious."

Akshay Kapnadak, chief creative officer, Infectious Advertising, added, “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I'm looking forward to see what we all can build together."

Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.” 

In a career spanning over 13 years, he has also worked with Ogilvy, McCann, Leo Burnett, VML, and Publicis, among others.