Asian Paints has rolled out a campaign, spotlighting its 'Tractor Emulsion' paint.

The film tells the story of the Mishra family, who choose to paint their home with affordable Tractor Emulsion. Their friend scoffs at the decision, convinced the paint won’t hold up and dismisses it as a fluke. To prove his point, he places a series of bets with the Mishras. However, much to his surprise, the paint endures for years, leading to him losing all his wagers—including his Swiss watch, golden tooth, and toupee.

What we think about it: A quirky and humorous narrative, the film highlights the product’s durability without being overly sales-driven. The ad strikes a perfect balance between comedy and product demonstration, making it both enjoyable to watch and persuasive.

The film released on 27 March.