Endura Mass has announced its partnership with Lucknow Super Giants as their ‘official weight gainer nutrition partner' for  IPL.

With this partnership, the brand intends to strengthen its connection with the audience as the most trusted weight gainer in the country.

To celebrate the partnership, the brand has also launched an ad film, featuring cricket stars Rishabh Pant, David Miller, and
Nicholas Pooran.

Shivam Puri, MD and CEO, Cipla Health, said, “For over two decades, Endura Mass has been India’s most trusted weight gain solution. Rooted in science, our products are designed to support individuals on their journey toward a healthier lifestyle. Just as the team exemplifies performance on the field, Endura Mass is committed to empowering individuals with the right nutrition to achieve their goals. Through our association with the Lucknow Super Giants, we aim to inspire audience and reinforce the importance of the right solution for peak performance, mirroring the ethos of our brand.”

Vinay Chopra, CEO, Lucknow Super Giants, added, “We are delighted to join hands with Endura Mass as our Official Weight Gainer Nutrition partner. Clean nutrition and peak physical performance are crucial for success in the highly competitive world of IPL cricket. This belief also aligns with the mission of Endura Mass to support the nutritional needs of the consumers looking to gain weight the right way."