BIG FM, one of India’s leading radio networks, has been taking significant steps in its digital-first journey, setting new benchmarks in consumer experience. In line with its rapidly growing technological innovations, it launches three distinctive offerings, bringing a confluence of radio and digital storytelling. 

As radio, social media and on-demand content are ever-evolving, BIG FM is pushing boundaries to connect with audiences and create value for advertisers in a dynamic and impactful manner. These initiatives highlight how the brand is leveraging this synergy as a powerful tool to stay ahead of the curve in a rapidly evolving media landscape. 

Launch of digital jockeys

As digital platforms increasingly dominate content consumption, BIG FM is taking the lead by launching the Digital Jockey (DJ) initiative — a unique offering that seamlessly integrates influencer marketing, content creation and brand collaborations. Revolutionising digital storytelling in Gujarat, the brand is all set to introduce the state’s first-ever DJ – popular actor Jay Soni. By integrating influencer-led content, dynamic videos and interactive audio, the brand is extending its reach beyond traditional radio, engaging audiences through platforms like YouTube, social media and podcasts, thereby creating more value for advertisers. The initiative is set to expand across other regions as well in the coming months. This bold move redefines BIG FM’s commitment to relatable, multi-platform brand storytelling that represents its true spirit. 

#TheSocialStar podcast

BIG FM’s #TheSocialStar is an exclusive talk series hosted by RJ Megha, featuring India’s most influential content creators. While the premiere episode featured the popular influencer Shivani Kapila aka Littleglove, the first season promises a dynamic lineup of creators including Sonal Kaushal, Simran Balar Jain, Prince Gupta, Aditi Agrawal, Sonika Khurana Sethi and Twinkle Jain. 

Each episode explores early struggles, breakthrough moments and success strategies, covering monetisation, brand collaborations and audience engagement. Beyond the digital fame, RJ Megha brings out their human side through engaging conversations. Blending storytelling, expertise and entertainment, #TheSocialStar offers aspiring creators, brands and marketers an immersive look into the evolving world of content creation.

MOMFluence Communitymomfluence

 

With mothers shaping consumer behaviour and social conversations, BIG FM’s MOMfluence emerges as a community-driven platform empowering moms with skills, knowledge and opportunities to thrive. It serves as a strategic space for brands to engage with influential moms through contests, collaborations and testimonials, fostering trust-based connections.

Through expert-led workshops, live webinars, and video tutorials, MOMfluence provides insights on parenting, personal branding, work-life balance and self-care. Engaging discussions encourage experience-sharing on family finances, personal growth and modern motherhood. Rooted in community and collaboration, MOMfluence cultivates support, empowerment and co-creation, redefining how moms connect, learn and lead in today’s evolving world.

As innovation drives the next era of audio entertainment, BIG FM is not just adapting—it’s leading the way. So, stay tuned to BIG FM and join in its digital journey!

This article was first published in our April issue. Buy your copy here!