Despite seeing an 8% dip in its average monthly search volumes, Zara has retained its top spot as the most searched fashion brand in India for FY ’25, according to Techmagnate's 'Women’s wear search trends in India' report.

H&M secured the second spot on the list, followed by Indian ethnic wear brands Biba and Libas. Puma saw an 8.6% increase in its average monthly search volumes.

However, the overall fashion-related search volumes saw a year-on-year decline of 6.68% in FY’25

Key highlights from the report:

• The top five marketplaces by search volume (Meesho, Myntra, Flipkart, Amazon and Ajio) have captured over 97% of the total branded search volume, signifying strong brand dominance. However, Meesho has seen the highest drop in search volume (32.14%) among the top five brands
• In FY'25, the online search for ‘Ethnic wear’ dominated the market with an average monthly search volume of 165.99 lakh
• Delhi, Bengaluru, and Mumbai together account for 67.82% of the online search volume maintaining their dominance despite declines in search volume. Chennai is the only city with positive growth at +0.92%, increasing its market search volume share to 11.30%
• As the most downloaded app, Meesho exhibited the highest growth of 16.44%, as compared to Flipkart, Shopsy, Amazon and Myntra, indicating a sizable increase in user engagement

Sarvesh Bagla, founder and CEO, Techmagnate said, “The women’s fashion market in India is undergoing a dynamic transformation. The trends and the industry are evolving rapidly, driven by changing consumer preferences, technological advancements, and the growing influence of social media and global trends. Contemporary consumers conduct queries on women’s wear, evaluate their options, and make their decisions; because of which, a holistic understanding of search behaviour is essential for a better digital marketing roadmap”.

He further added, "Our report acts like a digital tool for brands aspiring to position themselves as market leaders, earn the trust of investors, and drive sustained growth in the womenswear market in India, which in fact is slated to become the largest and fastest-growing segment in the country’s apparel industry.”