DDB Mudra Group has announced the appointment of Sanchari Chakrabarty as senior vice president and head of strategy at 22feet Tribal WW.

This marks Chakrabarty’s second stint at the agency, where she previously spent over a decade as senior strategy director at DDB Mudra Group, India. 

Vanaja Pillai, president, 22feet Tribal WW, said, “Sanchari’s return holds a special place in my heart. She brings with her invaluable brand thinking and strategy fundamentals that will provide the shot in the arm we need to take our brands to the next stage of growth. And as a Phyllis India alumni, it is an honour to welcome her back to our leadership team, making it stronger than ever before.”

Chakrabarty added, “22feet Tribal WW is driven by people who are deeply passionate and show childlike enthusiasm for creativity that works. And I am excited to join this bunch and create work that shapes culture in real-time. I’ve always been curious about people and all things that influence their journeys. In this stint, I’m looking forward to move people meaningfully along these journeys and find fresh ways to build connections.”

In a career spanning over 17 years, Chakrabarty has also worked with Tilt Brand Solutions and Leo Burnett, among others.