Media , 20 Aug 2026

Prashant Kaul

20 Aug 2026 2:53 PM

PMG Asia elevates Prashant Kaul

He was previously managing director - South Asia.
Ankit Pandey

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India

Joins as group head - ad sales, Sports. 
Ayushmann Khurrana for boltt

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador

The association will see Khurrana joining boltt across its upcoming brand and product initiatives.
According to Bata India, the model has also increased output per marketer and reduced campaign turnaround times.

20 Aug 2026 2:08 PM

Bata India shifts creative operations from agency-led to AI-run model

The footwear brand's AI-led marketing system, built with Zocket, handles creative production and reputation management, cutting over USD 1 million annually in agency and production costs.
The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India

Conceptualised by Be Positive 24 Innovation Design, the campaign recreates the national anthem using over 50 sounds from across the country.
India's Connected TV viewership has tripled since 2022 to 207 million viewers across 62-65 million households

20 Aug 2026 11:39 AM

CTV's scale is growing, but budgets will follow only with tangible outcomes: Tejas Apte

At WPP Media and The Trade Desk's report launch, marketers discuss CTV's growing reach, household viewing, targeting and measurement.
D'Decor's ‘Your Bedroom. Your Story.' campaign

20 Aug 2026 11:35 AM

D'Decor positions bedding as a tool for personal expression with Kartik Aaryan and Ananya Panday

Conceptualised by Ogilvy, the ‘Your Bedroom. Your Story.' campaign comprises a film fronted by the actors.
From left: Tejinder Gill (The Trade Desk), Shailesh Kapoor (Ormax Media), Ashwin Padmanaban (WPP Media), and Prasanth Kumar (WPP Media)

20 Aug 2026 11:15 AM

Gen Z spends 3.1 hours on CTV: WPP Media and The Trade Desk report

The report also revealed that CTV viewership has surged 3X since 2022.
Prasanth Kumar (left) and Tejinder Gill

20 Aug 2026 11:08 AM

CTV isn't just channel planning or media buying, but audience orchestration: Prasanth Kumar

Before the CTV report launch, Prasanth Kumar and Tejinder Gill discussed the shift from mobile-first consumption to connected households and why CTV planning needs to move beyond reach and impressions.
Team Adfactors and SenateSHJ

20 Aug 2026 9:12 AM

Adfactors PR acquires majority stake in SenateSHJ

SenateSHJ is an Australian-based communication consultancy.
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Prashant Kaul

20 Aug 2026 2:53 PM

PMG Asia elevates Prashant Kaul
Ankit Pandey

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India
Ayushmann Khurrana for boltt

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador
According to Bata India, the model has also increased output per marketer and reduced campaign turnaround times.

20 Aug 2026 2:08 PM

Bata India shifts creative operations from agency-led to AI-run model

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