The World at Jubilee Hills, Hyderabad's ultra-luxury development, has rolled out a musical campaign on the occasion of Independence Day. The campaign brings together 50 sounds from across the country to create a beautiful melody to the tune of Jana Gana Mana.

Conceptualised and created by Chennai-based Be Positive 24 Innovation Design, the new campaign uses more than 50 distinct sounds captured from across the country, the sound of a rocket launching, a passing train, birds, school bells, temple bells, streets, people, musical instruments, nature and movement, to together become one song in the tune of the national anthem.

Sidharth Reddy Indukuri, CEO, The World at Jubilee Hills, said, “India is our home, and this is a musical tribute to our beautiful home, on her birthday. As a developer, we have always tried to create delight through innovation. We wanted to do something that was simple in thought, but powerful in emotion. We know that the world is listening to India."

Abhishek D Shah, founder, Be Positive 24 Innovation Design, said, “We recorded over 100 sounds and spent weeks experimenting with them, selecting the ones that could come together musically and meaningfully. The sound and film went through more than 35 iterations. It took us nearly 100 days and multiple partners to put everything together. It was painstaking, sometimes maddening, but incredibly rewarding."