Advertising, 20 Aug 2026

Prashant Kaul

20 Aug 2026 2:53 PM

PMG Asia elevates Prashant Kaul

He was previously managing director - South Asia.
The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India

Conceptualised by Be Positive 24 Innovation Design, the campaign recreates the national anthem using over 50 sounds from across the country.
Prasanth Kumar (left) and Tejinder Gill

20 Aug 2026 11:08 AM

CTV isn't just channel planning or media buying, but audience orchestration: Prasanth Kumar

Before the CTV report launch, Prasanth Kumar and Tejinder Gill discussed the shift from mobile-first consumption to connected households and why CTV planning needs to move beyond reach and impressions.
Global retail media ad investment is projected to reach USD 200.4 billion in 2026

20 Aug 2026 1:30 AM

Retail media ad spend to cross USD 200 billion in 2026: Warc

The report warns of slowing growth and declining ad effectiveness as retail media heads towards 15% of global ad spend.
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Prashant Kaul

20 Aug 2026 2:53 PM

PMG Asia elevates Prashant Kaul
Ankit Pandey

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India
Ayushmann Khurrana for boltt

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador
According to Bata India, the model has also increased output per marketer and reduced campaign turnaround times.

20 Aug 2026 2:08 PM

Bata India shifts creative operations from agency-led to AI-run model

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Arun Srinivas

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Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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