PMG Asia, a wholly owned subsidiary of Hakuhodo, has announced the elevation of Prashant Kaul as chief operating officer. 

Kaul takes on a strategic mandate with an aim to reimagine operations as a key lever of competitive advantage. He will lead the transformation of PMG into the foremost integrated brand experience partner across South Asia and ASEAN.

He will also build on this regional experience to further enhance operational alignment, market collaboration and PMG’s growth agenda across Asia, as part of his new role. 

Kaul was previously managing director - South Asia, and joined PMG Singapore in 2003 as business development manager. 

His leadership has been central to PMG India’s evolution from a one-person operation in 2006 into one of the company’s largest markets, with a team of more than 250 professionals in 2026 and expansion across Bengaluru and Mumbai. 

As managing director, India from 2016, and later managing director – South Asia from 2021, Kaul led PMG India’s growth and capability expansion into 360-degree integrated marketing communications offerings. 

Kong Man Haw, CEO, PMG Asia said, "From establishing India as one of PMG's largest markets to driving growth across South Asia and ASEAN markets, from building a strong portfolio of blue-chip clients to winning multiple industry accolades, Prashant has been a key driving force behind the company's regional success. His leadership has not only delivered strong business results but also fostered a vibrant organisational culture, shaping teams that are as energised as they are effective. Now stepping into the role of Chief Operating Officer, Prashant is set to bring that same momentum and impact to PMG's operations and cross-market collaborations."

Kaul added, “Having had the opportunity to build PMG’s India business and work with teams across the region, I am excited to take on this new responsibility. I look forward to working closely with our leaders and teams across markets to strengthen our integrated capabilities, drive operational excellence and create greater impact for our clients and partners.”