Mindshare India bagged the 'Media Agency of the Year' title at the 2026 edition of the Emvies, ending Wavemaker's dominance from the last four years.

The agency won 15 Gold, 27 Silver, and 36 Bronze metals on the night. 

It won four Gold awards for Surf Excel - one each for the entries titled 'Using Voice Ad Sequencing in The Age of Video to Reach Rural India'; 'The Daag Surf Excel Didn’t Wash'; 'Turning Cricket’s Dirt into Cultural Media Impact' and 'From Holy Dips to Voice Chips: Surf Excel’s Rural Recruitment Blueprint in Uttar Pradesh'.

It won two each for Britannia Croissant and UltraTech Cement.

Other Gold wins were for Vim (Clean Strategy for a Media-Dark Market    Hindustan Unilever); Castrol CRB Turbomax + (Use Dipper at Night, Use DEEPER data signals 24x7 to reach Truck Drivers); SBI Life (When Every Dot Counted: Protection should begin before a claim, a crisis or a policy is ever needed); Eternal (Delivering Pongal from Big Biss House to Consumer); Bru Gold's (The Shoppable Sitcom); HUL (Slaying it with Gen Z's scroll mindset) and Dove (Dove creates the Reborn Stronger Playbook).

Wavemaker won the Grand Emvie for Colgate India's 'Colgate Oral Health Movement' in the 'Best Digital Strategy' category. It finished second on the agency tally with 20 Gold, 22 Silver and 18 Bronze.

WPP Media won the Best Media Agency Network of the Year’, while Hindustan Unilever won the 'Client of the Year'.
WPP Media's EssenceMediacom was third on the list with two Gold, eight Silver and 14 Bronze. 

Fourth on the list was also OpenDoor - WPP Media's bespoke team created with Amazon. It won eight Gold, four Silver and three Bronze.

Publicis OOH was fifth with four Gold, and a Silver and Bronze each. 

SparkFoundry had a Gold, three Silver and three Bronze, finishing fifth on the agency tally.

Hiveminds won two Gold, and one Silver and one Bronze each. 

Other Gold winners included Havas Media, OMD, PHD, Interactive Avenues and Alchemy Advertising,