Manifest Media Staff

Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.
The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influencer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.
From left: Rana Barua, Dorelle Kulkarni and Charles Houdoux

02 Apr 2025 10:51 AM

Havas India appoints Dorelle Kulkarni 

She moves from Publicis, where she was senior vice president. 
Harsh Kapadia

02 Apr 2025 10:40 AM

Grey India appoints Harsh Kapadia as Sandipan Bhattacharyya moves on

Bhattacharyya was serving as MD and chief creative officer - South Asia.
Myntra's 'Fashion with Caution' campaign

02 Apr 2025 10:12 AM

Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology

Conceptualised by Tilt Brand Solutions, the campaign comprises two films.
MakeMyTrip's #IndiaKaTravelPartner campaign.

01 Apr 2025 10:17 PM

Alia Bhatt and Ranveer Singh take a nostalgic trip with MakeMyTrip

The campaign consists of an ad film that showcases the travel company's 25-year journey.
Venkateswaran Subramanian (Raja)

01 Apr 2025 6:52 PM

Venkateswaran Subramanian (Raja) teams up with Society Tea 

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship. 
Bindu and PivotRoots logos

01 Apr 2025 6:49 PM

PivotRoots bags digital mandate of Bindu Jeera drink

Account won without a multi-agency pitch process.

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