Manifest Media Staff

O Boticário's 'Departures' campaign

24 Apr 2026 11:57 AM

O Boticário reframes Mother's Day with a quiet reflection on letting go

Conceptualised by Brazilian agency AlmapBBDO, the campaign 'Departures' turns the ‘empty nest' into a continuum of beginnings.
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

SPECIAL FEATURE: Inside Sanjeevani's quietly radical idea that turns the most private moment in a woman's day into a life-saving nudge.
Spotify Premium's campaign for its AI offerings.

23 Apr 2026 6:05 PM

Spotify Premium turns a reluctant dog dad's story into a paw-some playlist

The campaign comprises an ad film and is part of their ongoing campaign to highlight their AI offerings.
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

The rebranded logo for the group was designed by Disco, their in-house design team.
Ujjwal Pratap

23 Apr 2026 5:31 PM

Galgotias University appoints Ujjwal Pratap

He joins as director - strategic communications and public relations.
Biba NXT

23 Apr 2026 3:38 PM

Biba launches Biba NXT

The new sub-brand blends modern silhouettes with traditional craftsmanship as the company expands its fashion portfolio.
From left: Darshan Gandhi (Disco), Pirojsha Godrej, Tanya Dubash, and Sujit Patil

23 Apr 2026 10:48 AM

Godrej Industries banks on 129-year history to create a brand refresh

The new logo will be used on the corporate front, while consumers will continue to see the old logo on products.
Suryakumar Yadav for Skechers

23 Apr 2026 10:26 AM

Skechers keeps Suryakumar Yadav light on his feet

The brand has rolled out a campaign highlighting its association with the cricketer.
The agency will support the brand's growth through integrated, insight-led media solutions.

23 Apr 2026 10:20 AM

Wavemaker retains its integrated media duties for Red Bull India

The agency has been handling the mandate since 2009. 
Yuichi Toyoda

23 Apr 2026 9:30 AM

'What doesn't work gets reshaped fast in India, and this may be rooted in jugaad'

Yuichi Toyoda, CEO, dentsu APAC, explains why he and the network are extremely bullish about the Indian market.

Latest Stories

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow
Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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