Manifest Media Staff

Asian Paints' campaign

07 Apr 2025 11:01 AM

Asian Paints lets one win every bet with 'Tractor Emulsion'

The campaign spotlights the brand's budget-friendly offering.
BIG FM is taking the lead by launching the Digital Jockey (DJ) initiative — a unique offering that seamlessly integrates influencer marketing, content creation and brand collaborations.

07 Apr 2025 10:57 AM

BIG FM’s digital revolution… where innovation  meets disruption!

SPECIAL FEATURE: BIG FM on how its digital revolution fuses innovation and disruption to reshape storytelling and community engagement.
Lucknow Super Giants for Endura Mass

07 Apr 2025 10:02 AM

IPL 2025: Endura Mass partners with Lucknow Super Giants

To highlight the partnership, the brand has also rolled out a film.
From top: Team Eastern Media, RK Swamy and Adani

06 Apr 2025 11:08 PM

Olive Crown Awards: Adani Group, Eastern Media, RK Swamy dominate

Adani Group and Eastern Media win the 'Green Advertisers of the Year' title, while RK Swamy is 'Green Agency of the Year'.
Gautam Pandit

04 Apr 2025 5:49 PM

RK Swamy's Gautam Pandit passes away

Pandit served as ECD, capping off a 22-year tenure at the agency.
Gagandeep Bedi

04 Apr 2025 1:42 PM

Gagandeep Bedi joins Motorola

He moves from Infinix India, where he was head of marketing - offline, new categories and D2C for the Nepal market.  
Monks and Centre for Community Initiative's ‘My First Voice’ project.

04 Apr 2025 12:56 PM

S4 Capital’s Monks partners with the Centre for Community Initiative

Using AI voice cloning, they aim to help nonverbal children communicate by mirroring their voice's tone and texture.
Coca-Cola's 'Coke Zero Auditions' campaign.

04 Apr 2025 10:36 AM

Coke Zero makes a bold statement by saying nothing at all

Conceptualised by Ogilvy India as a part of WPP Open X, the campaign comprises an ad film.
The cover page of the first anniversary issue

04 Apr 2025 9:51 AM

Manifest's first anniversary issue is available for purchase now

We speak with Martin Sorrell, Yannick Bolloré, R Balki, Nadia Chauhan, Ritu Kapur, and more, while exploring the resurgence of print media.
The research for the report is based on analysis of 150 advertising case studies across India, Southeast Asia and Greater China

04 Apr 2025 9:33 AM

Campaigns with 50:50 split between performance and brand building drive peak impact in Asia: Warc

The report added that the effects of shorter campaigns are four times stronger when measured for a month after the campaign finished.

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