Hyundai has used print to create an innovate media execution for the Bayon that connects the physical newspaper with an audio experience. The campaign reimagines traditional print advertising, using an innovative format to showcase the vehicle’s technology and features under the proposition 'Intelligence That Moves.'   

Havas Media India, the media agency of Havas Media Network India, in collaboration with Innocean, worked on this ad. 

Executed across Delhi and Mumbai through a four-page advertising innovation in Hindustan Times, the campaign brings the idea of 'Intelligence ON' to life. The execution combines print storytelling with audio engagement, offering readers a distinctive way to discover Hyundai Bayon and its key product features.

The campaign places media innovation at the centre of Hyundai Bayon’s launch communication, combining a prominent print presence with an audio-led format to bring its product proposition to audiences.

Virat Khullar, head - marketing, Hyundai Motor India, said, “At Hyundai, we believe that meaningful brand experiences are created when innovation meets creativity and a deep understanding of consumers. The innovative media execution for the Hyundai Bayon in Hindustan Times reflects our commitment to reimagining how we engage with audiences and bring our products closer to them. By going beyond conventional advertising formats, we aim to create distinctive brand experiences that capture attention, spark conversations and strengthen the connection with our customers.”

Uday Mohan, COO, Havas Media India and Arena Media, added, “Media innovation is about challenging established formats and finding new ways for brands to connect with audiences. With Hyundai Bayon, we have brought print and audio together to create a distinctive campaign that puts the product experience at the heart of the idea. It demonstrates how creative media thinking can open up new possibilities for brand storytelling and push the boundaries of conventional advertising.”