Palmonas has rolled out a film featuring actor Shraddha Kapoor.

The ad opens the day after Diwali, with Kapoor’s colleague asking her how her festivities went. Kapoor talks about indulging in food and humorously shows off her stomach, hinting at the weight she has gained over the celebrations. The conversation takes an unexpected turn when her boss walks in, showers her with praise and spontaneously announces that he will approve her maternity leave. The film ends on a humorous note, with Kapoor urging her relatives to gift demi-fine jewellery instead of sweets and dry fruits this Diwali, as the two cost almost the same.

What we think about it: The ad leans on situational humour and Shraddha Kapoor’s comic timing to deliver a playful take on the post-Diwali aftermath of indulgence. The unexpected turn involving her boss approving her maternity leave adds an element of absurdity, while the closing appeal for demi-fine jewellery over mithai brings the product proposition into focus. By drawing a comparison between the cost of sweets and jewellery, the film attempts to reposition demi-fine jewellery as an accessible and more lasting festive gift.

The film released on 24 October.