Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation. 

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week’s campaigns offered little that stood out in terms of challenging gender stereotypes. 

Amazon Music’s portrayal of women on a road trip was appreciated, but was seen as a natural representation rather than a stereotype-breaking one. While Cred's first film in this campaign (featuring Rakhi Sawant) was celebrated, the most-recent one featuring Disha Patani was in the 'objectification zone'.

However, despite encouraging representation, no campaign stood out as truly breaking the bias this week.

Other ads from the week:

Apple Music

Axis Bank

Neeman's

Reliance Jewels

Vi