Fossil has appointed Indian polo player and his highness Sawai Padmanabh Singh as global ambassador for its Signature collection, marking the launch of the watch range in Jaipur. 

The collection was unveiled at City Palace, with a campaign film featuring Singh shot against the city’s architecture.

The campaign, titled, 'As Distinct As Your Signature', features Singh horseback riding, looking at sundial blueprints and browsing his watch collection, with the new timepieces integrated into the scenes.

The Signature line combines Fossil’s American design heritage with Swiss watchmaking. Its debut range, CS-1, takes inspiration from the Case Study Houses programme, an American architectural initiative associated with mid-century modern design.

The launch marks Fossil’s return to Swiss watchmaking. The collection includes two models: a 38mm Three-Hand Date Automatic with a Swiss automatic movement, and a 42mm Master Calendar Chronoquartz with day, date, month and chronograph functions powered by a Swiss quartz movement. This collection has eight variants. 

Melissa Lowenkron, chief brand officer, Fossil, said, “Signature introduces a new chapter of watchmaking for Fossil, bringing our American design heritage together with Swiss craftsmanship. Every detail reflects our commitment to purposeful, enduring design. His Highness Sawai Padmanabh Singh was a natural choice to represent the collection because he honours heritage while expressing it in a way that feels personal and contemporary.”

Johnson Verghese, managing director, Fossil India, added, “Signature represents a significant milestone for Fossil in India as we expand our presence in the premium watch category. Today’s Indian consumers are increasingly seeking enduring quality and meaningful design. With His Highness Sawai Padmanabh Singh as Fossil’s Global Ambassador, we are confident Signature will resonate strongly with consumers and play a key role in our growth journey."