Advertising

Global retail media ad investment is projected to reach USD 200.4 billion in 2026

20 Aug 2026 1:30 AM

Retail media ad spend to cross USD 200 billion in 2026: Warc

The report warns of slowing growth and declining ad effectiveness as retail media heads towards 15% of global ad spend.
Esha Deol for Swiggy Instamart's 'Dhaai Kilo Ki Rakhi' campaign

19 Aug 2026 1:44 PM

Swiggy Instamart pairs Sunny Deol's ‘Dhai Kilo Ka Haath' with a ‘Dhai Kilo Ki Rakhi'

The brand has rolled out a campaign ahead of Raksha Bandhan, featuring actor Esha Deol.
(L-R) Soha Ali Khan, Pragya Misra, and Tisca Chopra at the launch event

19 Aug 2026 11:13 AM

ChatGPT introduces a new way for parents to connect with teens

The brand has rolled out a film featuring Tisca Chopra, introducing its new experience ChatGPT for Teens.
Kirthana Valli

19 Aug 2026 11:12 AM

Kirthana Valli joins SW Network

She moves from Kinnect, where she was senior account director.
Ravpreet Ganesh

19 Aug 2026 12:50 AM

Ziel Network appoints Ravpreet Ganesh

She moves from Rukam Capital, where she was chief marketing officer.
The series addresses scenarios including fake OTP requests, phishing links and digital arrest scams.

18 Aug 2026 4:41 PM

HDFC Bank turns fraud awareness into comedy with ‘Vigil Aunty Says: Laziness Saves'

Conceptualised by Kinnect, the seven-episode series featuring stand-up comedians is streaming on JioHotstar from 15 August.
Daawat and WPP Media

18 Aug 2026 12:48 PM

WPP Media wins integrated media mandate for Daawat

The mandate covers media strategy, planning, buying and activation for LT Foods' flagship rice brand.
Shoubhik Roy

17 Aug 2026 4:21 PM

Dentsu Creative elevates Shoubhik Roy

He was previously group creative director and joined the agency in 2023.
Kartik Iyer (left) and Saagar Sethi

17 Aug 2026 2:56 PM

Dentsu's Kartik Iyer retires as COO South Asia; Saagar Sethi named CBO

Iyer will continue as an advisor, while Sethi takes on an expanded mandate.
Cook also spoke about India's poor Lions tally

17 Aug 2026 11:37 AM

‘Award submission volumes in line with our expectations'

Simon Cook, CEO, Lions, chats about the dip in entries, and the future of the festival amidst concerns that it's too 'tech-focussed'.
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