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redBus and Google Gemini earned a special mention for their distinct approaches to empowering women

17 Aug 2026 10:55 AM

Voice-O-Meter: Google Gemini and redBus' ‘small steps' towards breaking the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Burson said the acquisition will also allow Decipher to be integrated across the wider WPP network through WPP Open.

14 Aug 2026 1:00 PM

Burson acquires AI company Limbik to bring predictive intelligence in-house

Brings Limbik's AI technology and team into Burson as it expands its communications AI capabilities.
Foxtale names Shah Rukh Khan as brand ambassador for its key categories

14 Aug 2026 11:56 AM

Foxtale names Shah Rukh Khan as brand ambassador, unveils ‘Let Your Glow Through' campaign

The actor will represent the skincare brand across its key categories of serum, moisturiser, sunscreen and face mask.
Satbir Singh (left) and S Subramanyeswar

14 Aug 2026 11:14 AM

Perspectives: The future of Cannes Lions

With entries for the awards falling from more than 43,000 in 2016 to around 20,000 a decade later, we analyse the future of the festival.
Dalbir Singh continues his weekly diary for Manifest.

14 Aug 2026 11:06 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films on WhatsApp warriors who demand producer-friendly terms, only to fold when the business comes their way.
redBus' 'Freedom Bottle' campaign.

13 Aug 2026 2:40 PM

redBus turns a bottle of water into a symbol of freedom for women travellers

The campaign comprises an ad film to highlight the company's Travel Equal initiative.
Sony Liv's 'Har Screen Par Cricket, Sony Ke Saath' campaign

13 Aug 2026 2:03 PM

Sunil Grover declares war on workplace cricket viewing, but Sony Liv knows fans will find a screen

The campaign comprises an ad film conceptualised by Sweat Media for Sony Liv's upcoming cricket calendar.
Team IAA and Manifest

12 Aug 2026 1:39 PM

Why Manifest chose to stand behind IAA's ‘Voice of Change'

Supporting change has never been about simply talking about it. It is about asking what role we can play in making it happen.
From left: Nina Elavia Jaipuria, Sanjay Singh, Puneeth Bekal, Pallavi Chakravarti, Aahana Kumra

12 Aug 2026 1:31 PM

IAA VOC Mumbai roundtable: How industry leaders aim to make inclusive storytelling second nature

Excerpts from the Mumbai roundtable that featured industry experts reveal how the next phase of progress extends beyond representation.
Nina Elavia Jaipuria

12 Aug 2026 1:30 PM

'Don't bring women into advertising only when the brief is about diversity or inclusion'

Nina Elavia Jaipuria discusses the evolving portrayal of women in the industry and the stereotypes that continue to persist.
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Latest Stories

The agreement follows Capri Sports' launch of Nova Sports, a grassroots-to-elite football initiative aimed at increasing access to football for girls across India.

22 Sep 2026 2:56 PM

Capri Sports secures 15-year commercial rights partnership for IWL and IWL 2
Flipkart's 'Board the Bus to BBD Bagh' campaign.

22 Sep 2026 2:23 PM

Flipkart takes Kolkata's BBD Bagh route for Big Billion Days
Axis Bank's ‘open' ki aadat pad jaayegi campaign

22 Sep 2026 11:29 AM

Axis Bank makes a case for better banking becoming a habit
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22 Sep 2026 11:05 AM

How Ravi Kishan became Gen Z's meme of choice

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