Advertising

Visuals from Mountain Dew Adda Stories campaign

14 Jul 2026 10:38 AM

Mountain Dew turns everyday hangouts to stories of courage and adventure

The brand has unveiled Mountain Dew Adda Stories, a new storytelling platform bringing together friendship, micro-drama and anime.
Sir Martin Sorrell

14 Jul 2026 9:43 AM

'Cannes is focussing on the wrong thing'

Sir Martin Sorrell chats with us about what he believes the Lions need to do, along with what WPP doesn't.
The films that were covered last week.

13 Jul 2026 11:21 AM

Voice-O-Meter: No ad cuts the gender bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Ali Rez

13 Jul 2026 10:29 AM

Cannes Lions 2026: Based on a true story

The author writes how his Cannes Lions experience is about nothing else but human stories.
Sparsh Ganguli

10 Jul 2026 1:25 PM

Sparsh Ganguli joins Havas Media Network India 

He moves from Astus Group, where he was country head - India. 
Amitabh Bachchan in Policybazaar's ‘Parivaar Sabse Pehle' campaign

10 Jul 2026 11:20 AM

Policybazaar gets Amitabh Bachchan as brand ambassador

Launches a new insurance awareness campaign, ‘Parivaar Sabse Pehle,' comprising four films featuring the actor.
Anusha Tallam and Akash Kumawat

10 Jul 2026 11:11 AM

Spotlighting India's independent companies: Studio EBBXFLO

SPECIAL FEATURE: We understand how the creative studio is aiming to define India's global design voice.
Dalbir Singh continues his weekly diary for Manifest.

10 Jul 2026 11:09 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films struggles with delayed POs, pending advances and rain-hit shoots.
Virat Khullar

09 Jul 2026 6:05 PM

Virat's blog: The winning formula at Cannes Lions 2026 - solve a real problem, simply

The author states that one of the clearest takeaways from the festival was that while AI may shape the future of marketing, simple, human-centred ideas remain the real differentiator.
ZeroHarm Sciences and Sideways 

09 Jul 2026 5:03 PM

ZeroHarm Sciences partners with Sideways 

The agency will work closely with the plant-based medicine firm to sharpen the brand's positioning, packaging, identity, and communication. 
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Foxtale names Shah Rukh Khan as brand ambassador for its key categories

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Foxtale names Shah Rukh Khan as brand ambassador, unveils ‘Let Your Glow Through' campaign
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Shonali Chakravarty

14 Aug 2026 11:26 AM

Shonali Chakravarty joins United Breweries
Satbir Singh (left) and S Subramanyeswar

14 Aug 2026 11:14 AM

Perspectives: The future of Cannes Lions

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Cannes Lions 2026: India opens Lions account 

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