Advertising

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The author writes about how she looks at life the same way she looks at advertising copy, and whether that's good or bad for her.

Dalbir Singh continues his diary for Manifest.

24 Apr 2026 11:24 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures a pitch room where the 'final film' exposes budget shortcuts and creative compromise.

The agency will support the brand's growth through integrated, insight-led media solutions.

23 Apr 2026 10:20 AM

Wavemaker retains its integrated media duties for Red Bull India

The agency has been handling the mandate since 2009. 

Yuichi Toyoda

23 Apr 2026 9:30 AM

'What doesn't work gets reshaped fast in India, and this may be rooted in jugaad'

Yuichi Toyoda, CEO, dentsu APAC, explains why he and the network are extremely bullish about the Indian market.

E-comm drives CTV ads in first 22 matches of IPL 2026

22 Apr 2026 11:38 AM

IPL 2026: E-comm dominates CTV ad spend at 35%

Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.

Sir Martin Sorrell

22 Apr 2026 9:28 AM

'Have never seen India so vibrant and energetic'

Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.

The appointment follows recent work by Glassbox with Ageas Federal, as it continues to build its portfolio across brands including McDonald's, Tata Motors, JioThings and Star Health.

21 Apr 2026 12:02 PM

Gokul Agro assigns Glassbox for its integrated brand and growth duties

Partnership will cover Gokul Agro's consumer portfolio with an emphasis on clearer positioning and stronger storytelling.

Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

The author states that Gen Z isn't making things difficult and how they are better than most at not pretending.

Leo's 'The Unofficial Official Sound of F1' and Ogilvy's 'Vi Beads'

21 Apr 2026 10:54 AM

Clio Awards 2026: 20 wins for India; Leo and Ogilvy among Gold winners

Ogilvy most-awarded Indian agency with a total of six wins.

Hephzibah Pathak

21 Apr 2026 10:39 AM

Hephzibah Pathak named CEO, WPP Creative India

She will continue in her current position as executive chairperson, Ogilvy India.

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