Vi has rolled out a film to reveal its 'prepaid family plan' which allows data sharing among each other.

Featuring Shah Rukh Khan, the film is an extension of its current 'Vi Pe Sab Hain VIP’ campaign. It shows Khan talking to his assistant 'Dubey' and informing him about how Vi has rolled out a specific plan for the actor, while sharing details about the 'prepaid family plan'. 

What we think about it: The series keeps garnering interest. But what's interesting is that Vi's prepaid family plan is for four users - yet, the film shows how there are at least five members on Khan's 'family group' - his mother-in-law, wife, Lucknow uncle, and the staff member.

Avneesh Khosla, chief marketing officer, Vi, said: "At Vi, we believe the best innovations are often rooted in simple human truths. We believe the future of prepaid is not just about offering more data but about giving customers greater flexibility on how they use it. Vi Prepaid Family plan challenges the traditional approach to mobile plans in the segment and is a bold step towards making prepaid more relevant to the way people live, work and stay connected. This plan demonstrates our inclusivity stance, again, by ensuring families stay connected and share data whenever one of them needs it from anywhere in the country."

The film rolled out on 16 October.