The Advertising Agencies Association of India (AAAI) has announced a new-look board for 2026–27, bringing together a broader mix of independent agencies, regional businesses, creative leaders and major advertising and media networks.

This follows the election of Sandeep Goyal, chairperson and managing director, Rediffusion, as president. Jaydeep Gandhi is vice president.

The AAAI board this year includes Josy Paul (BBDO Group India); Amitesh Rao (Leo); and Lalatendu Das (Publicis Media).

Srinivasan K Swamy of R K Swamy, Sam Balsara of Madison Communications, Prasanth Kumar of WPP Media, Vishandas Hardasani of Matrix Publicities & Media India, Dheeraj Sinha of FCB Ulka Advertising, Hephzibah Pathak of Ogilvy, Santosh Kumar of Innocean Worldwide Communication, Tanya Goyal of Everest Brand Solutions, Ajit Varghese of Platinum Advertising, Kartik Sharma of Omnicom Media, Mohit Joshi of Havas Media, and Anupriya Acharya of Publicis continue their association with AAAI. Shashi Sinha and Vikram Sakhuja join as 'special invitees'.

Goyal said, “Our new board brings together the experience of established industry leaders, the energy of independent entrepreneurs and some of the finest talent in advertising. We want AAAI to reflect the full diversity of our industry and ensure that independent agencies have a stronger voice and greater opportunities to participate. In the coming week, we will announce some interesting new initiatives across creative, media and AI and technology, with a special focus on independent agencies.”