BBDO Group India has elevated Josy Paul, previously chairperson and chief creative officer, BBDO India, to chairperson and group chief creative officer, BBDO Group India.

With this, Paul will lead operations at BBDO India, Ulka and Mudra.

Paul co-founded BBDO India in 2008 introducing the philosophy of 'create acts, not ads.'

The elevation follows the appointment of Jitender Dabas as CEO, BBDO Group India in February this year after the merger of Omnicom and IPG.

Dabas, “Josy is not just another creative luminary. He is an institution in himself and one of the tallest creative leaders I have worked with. His global reputation is built on iconic work and ideas that have built brands and challenged cultural norms. I feel privileged to have him as chairperson of our group. What makes him truly special is his infectious enthusiasm for people, for ideas and for possibilities. As we build the new BBDO Group India, I can think of no better partner to help shape its creative ambition and culture.”

Paul said, “After all these years, I still feel like a beginner. This new chapter at the BBDO Group India is a huge honour and a beautiful responsibility. We are bringing together some extraordinary agencies, cultures, histories and people. I see it as creating a bigger room for creativity. It’s been an absolute joy working alongside Jeetu and watching his brilliant mind at work - creating, shaping and growing brand ideas with intuitive strategic depth. I’m grateful to all the people who have trusted me through the years. There is much to build together.”