Advertising

ZeroHarm Sciences and Sideways 

09 Jul 2026 5:03 PM

ZeroHarm Sciences partners with Sideways 

The agency will work closely with the plant-based medicine firm to sharpen the brand's positioning, packaging, identity, and communication. 

Team UNICEF and IAA, along with Josy Paul and Aahana Kumra at the event

09 Jul 2026 11:53 AM

IAA Voice of Change and UNICEF Midline Study shows progress in gender portrayal

More than 80 industry leaders attended the roundtable hosted in Mumbai on 7 July.

Hilton's It Matters Where You Stay campaign

09 Jul 2026 11:40 AM

Hilton and Deepika Padukone reunite to remind travellers why it matters where one stays

Crafted by McCann India, the campaign uses the actor's effortless charm to position the hotel as a traveller's support system away from home.

The agency retained the 'Independent Agency of the Year' at the Good Ads Matter Awards

08 Jul 2026 11:08 AM

Spotlighting India's independent companies: Moonshot

We study how the agency is looking to build epic brands through 'one relationship at a time'.

Meghana Bhat

07 Jul 2026 10:50 AM

Opinion: We don't hate consultants - we just don't think advice is worth paying for

The author explains how the most expensive strategy is usually not having one.

Raphaël de Andréis

07 Jul 2026 10:44 AM

Havas creates chief strategy officer role and elevates Raphaël de Andréis

He was previously the CEO, France and Italy, and chairperson Havas Creative Network, Spain, Portugal and Germany.

Amitava Sinha

06 Jul 2026 9:42 PM

Amitava Sinha returns to Rediffusion

Had spent 12 years with the agency between 2003 and 2015.

BTG becomes the second creative agency to join WTF's ecosystem after One Hand Clap (OHC).

06 Jul 2026 11:53 AM

Nikhil Kamath's WTF backs independent creative agency BTG

BTG will retain its founders and creative independence as it becomes the second creative agency to join WTF's venture ecosystem.

Citroën campaign

06 Jul 2026 11:42 AM

Voice-O-Meter: Citroën India normalises women behind the wheel and breaks the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Fastrack's 'Just One' campaign.

06 Jul 2026 11:28 AM

Siddhant Chaturvedi serves a scoop of chaos for Fastrack

The campaign comprises an ad film for the brand's Gelato collection.

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