Advertising

‘Hindi News’ was the leading subgenre for advertising during the period with 19% share of ad volumes, as per the report

12 Aug 2024 11:28 AM

TV news ad volumes grow by 5% in H1 2024 over last year: TAM

Reckitt Benckiser and HUL retained their first and second advertiser spots, while Ultratech Cement topped the list of brands in the genre.

Rajdeepak Das 

09 Aug 2024 10:31 AM

We solve problems for the world’s biggest brands, not just make case study videos: Rajdeepak Das 

The chairperson of Leo Burnett India, and CCO, Publicis Groupe South Asia decodes the future of creativity at ASAP’s Changemakers.

Dalbir Singh in conversation with a creative head to fix up a meeting

09 Aug 2024 9:26 AM

Producer's Diary by Dalbir Singh

Check out this week's sketch by the founder of Kiss Films.

Sindhu Sharma

08 Aug 2024 9:05 AM

Sindhu Sharma moves to Enormous Brands

Was executive creative director at Mullen Lintas.

Effie hosts marketing effectiveness awards across the world and provides insights from over 125 markets. 

08 Aug 2024 8:57 AM

Cannes Lions owner Ascential acquires Effie

Ascential was recently acquired by Informa.

Shweta Sharma

07 Aug 2024 1:16 PM

Hakuhodo launches MarTech Data Labs in India

Shweta Sharma takes the helm as the CEO.

The group has also appealed against 'demands and assessments from different states' in court.

07 Aug 2024 1:03 PM

WPP India sees growth of 8.1% in the first half of 2024

Grows by 9.1% in the second quarter of the year.

Poran Malani

07 Aug 2024 1:00 PM

Poran Malani joins Creativeland Asia

He moves from S4 Capital, where he served as the country head until February 2024.

The WPP board believes this transaction is in the best interests of its shareholders as a whole.

07 Aug 2024 12:22 PM

WPP to sell majority stake in FGS Global for USD 1.7 billion to KKR

Expected to close before the end of 2024, the transaction is subject to regulatory approvals and other customary closing conditions.

Picture courtesy: Linkedin

06 Aug 2024 1:21 PM

Aditi Jain moves on from Tilt Brand Solutions

Was VP-strategy at the agency.

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