Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, no single campaign emerged as a clear winner, but redBus and Google Gemini earned a special mention for their distinct approaches to empowering women.

redBus' ‘Freedom Bottle’ addresses a real and often overlooked barrier for women travellers, using a simple idea to highlight how access to water and restrooms can impact women's freedom to travel.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by redBus (@redbusindia)

Google Gemini, meanwhile, shows how technology can help women turn existing skills into opportunities, encouraging entrepreneurship and financial independence.

While their approaches differ, both campaigns move beyond representation to focus on creating greater agency and opportunity for women.

View the other films from the week.

Other films from the week:

Bingo!

Cadbury Celebrations

Flipkart

Foxtale

Nothing India

Shopsy

Sony Liv!